Evaluate your strategy
A new mobility player has just announced its arrival in Europe in the first half of 2021: the Chinese giant Didi. Its priority markets are the UK, France and Germany. Competition in the BtoC market is likely to increase…
Do you feel ready? Have you defined a strategy to become the leader or keep your position on your coverage area?
If so, here are 3 simple and down-to-earth video tips, to make sure your strategy will work. Here is a summary of the SAF evaluation:
– Suitability: does the strategy align with the external environment? (customers, competitors, market conditions & environmental aspects)
– Feasibility: do you have the means, resources, skills and network to implement it?
– Acceptability: is this strategy acceptable (or even desirable) for your drivers and partners? Will it mobilise your employees?
If the answer to any of these questions is not yes, your strategy may need to be refined or reviewed. If you are hesitating between several directions, don’t hesitate to ask your customers and your closest drivers for their point of view
The Fleetizen team