Are we there yet ?
It has been 9 months since the world changed and our sector has been hit hard by the pandemic and the economic crisis. We are allowed to ask the question : are we there yet ?
This month, we have found a forecast of global mobility market. In a nutshell, we’ll have to wait until at least 2022 to get back to the turnover level of 2019.
Here are some figures:
Our observations :
-If the world market grows by 4% per year on average between 2017 and 2025, the growth is only 1.5% on average in Europe. 1.5% is the expected growth in France against 1.8% in the UK, 2.4% in Spain and only 1% in Germany.
-Important but not visible on this graph: the experts forecast a growth of 7.8% for rides ordered by digital tools against only 1.3% for other channels, by phone for instance.
You can contact us if you would like to have a breakdown of the figures or the report as a whole, so you can make your own conclusions.
In the meantime, here are ours :
1) We must prepare for a long return to normal, probably more than a year. This means a financial management focused on reducing costs.
2) To grow in the short and medium term, there is only one solution: gain market share, as global trend is not enough.
3) Digitalization is mandatory to take advantage of future growth
Good luck to all and try to enjoy Christmas as much as you can.
The Fleetizen team